The pattern of chevrons came from sponsor Phillip Morris who wanted it to resemble a checkered flag (while also recalling the style on its Marlboro products). This sleek shape became known as the Speedy Kiwi.Īs McLaren’s racing participation went global in the early 1980s, designer Raymond Loewy bestowed a new logo on McLaren. ![]() The kiwi was streamlined in later iterations after a redesign in 1967 that set its silhouette against a vibrant “McLaren Orange” color. ![]() It features a kiwi, the symbol of Bruce’s home of New Zealand. The first emblem used by McLaren was designed in 1964 by artist Michael Turner for the Bruce McLaren Motor Racing Team. So what is the history behind the McLaren badge? To find out, we have to see where the company started.īefore You Buy: Here’s how to make sure you’re test driving cars properly! ![]() Some purport that the red curve was derived from the original crest used by McLaren that featured the silhouette of a kiwi bird. However, that line of thought divides experts, with others insistent that the swoosh is not a stylized rendering of a kiwi’s head. Another camp believes that the swoosh is a smoother version of the V-shaped chevron emblem that identified Marlboro’s sponsorship of McLaren back in the day. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo.
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